8/7/2023 0 Comments Policy![]() This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Mislead users to believe an issue is inconsequential or of minor significance.Necessary cookies are absolutely essential for the website to function properly.Stifle or silence discussion about a controversial topic or. ![]() Removal of content can unintentionally discredit DOD information if the action appears to be taken to: Removal of content will be publicly acknowledged and communicated to audiences to provide context and appropriate clarification for the action managers must persistently monitor, communicate, and, where appropriate, responsively engage with users regarding such removal. Social media account managers will not remove social media content from official DOD accounts unless there is a factual or typographical error violation of a law, policy, term of service, or user agreement or an operations or information security concern. Please consult Section 4 of DoDI 5400.17 before creating new official DOD social media accounts. More for the sake of more is not necessarily better. New official accounts should only be established if a specific communications outcome cannot be fulfilled by an existing account(s) or other means of communication. Social media account managers must complete operations security training Level 2 and be prepared to act quickly and implement evolving capabilities intelligently to remain effective in the use of the platform. PA officers and social media account managers should proactively maintain currency in the latest social media tactics, best practices, and trends, coupled with an understanding of and ability to apply PA objectives (e.g., as articulated in the DOD Communications Playbook). The message has been reviewed for operations security and information security concerns and approved for public release, in accordance with DoDI 5230.09 and DoDI 5230.29, as applicable. The message is being delivered in the proper tone. The message can be delivered at the proper time. The account is the proper vehicle for the message. Posts released from official DOD social media accounts must be: Only designated DOD personnel may authorize release of information on social media accounts contractor personnel may support EOP maintenance but cannot authorize the release of public information. Official social media accounts must not be used to promote or endorse non-Federal entities or personal financial interests. No content will be released that could be reasonably construed as offensive, inappropriate, or unbecoming. At no time, however, should such content undermine the Department’s efforts to remain a good steward of the public trust. Content should inspire and engage with audiences. Public Affairs Officers will remain respectful, responsive, and genuine, and exercise the same high standard of professional and ethical behavior on social media accounts as they do during any other function or on any other platform. When posting to official social media accounts, content should meet well-defined, appropriate objectives. ProfessionalismĪll official social media content is a reflection of the Department. Communications will align with and support PA objectives and efforts across all platforms. OSD and DOD Component PA teams oversee and provide guidance on the use and management of official DOD social media accounts.
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